I’m not just the guy for auto insurance. I want to be known as the guy who can help (and by the way I can also protect your auto). That’s what drives Adrian Bybee, owner of Bybee Insurance. His mission is to make a difference in people’s lives and his business helps him do just that.
“I take a personal approach to my business,” Bybee said. “I’m not acquiring clients. I’m gaining friends that I hope I can make a positive difference in their lives.”
As a small business owner, Bybee realizes that one size does not fit all. That’s why he works to develop a relationship first before talking about an individual’s insurance needs.
Starting a Conversation
One of the challenges of starting a new business is connecting with people and getting your name out there. That’s hard to do without technology.
“The key is to give them useful information,” Bybee said, “not just about our company.”
So he shares information that people can relate to in their everyday lives. It might be tips on how to save money at the grocery store or ways to save on utility bills. Bybee likes to think of it as giving back to his community.
He also has links to his website so people can find out more about what he does. Bybee estimates that 15 to 25 percent of his activity is driven by these online efforts.
Finding the Right Business Partner
To power his online campaign, Bybee was looking for a business partner who had some experience with online server-based businesses. He also wanted a company that could grow with his business.
“That’s why I chose Cable ONE,” he said. “They understood my business and could provide the phone and FAX lines plus the Internet speeds I needed. In the future, I can add more lines or faster speeds.”
Bybee knew he chose the right company when the day arrived for his grand opening. His Cable ONE rep attended the event. He even bought a few extra people with him.
“He didn’t have to do that but he did,” Bybee said. “It told me he supports my business.”
Listen to More
Listen to more from Bybee in this video interview. Don’t miss his three tips for growing your small business.
Learn how Adrian Bybee, owner of Bybee Insurance, uses social media to grow his business and why he selected Cable ONE to help.READ THE ARTICLE